The Human Cost of Disinformation

So your friends don’t think that the Orwellian Trusted News Initiative is a thing? Perhaps you should send them this.

We should be naming and shaming the ‘news’ outlets that are disseminating this groupthink.

About us

What is the TNI?

The Trusted News Initiative is a unique global partnership bringing together organisations across media and technology to tackle harmful disinformation in real time. The partnership focuses on moments of potential jeopardy, that could threaten life or the integrity of electoral processes.

Partners alert each other to high risk disinformation so that content can be reviewed promptly by platforms, whilst publishers ensure they don’t unwittingly share dangerous falsehoods.

Increasing understanding of how to address harmful disinformation and ways to report on it is a core part of the TNI. Regular forums allow partners to share their insights and editorial or technological best practice. This learning is also shared publicly through an annual conference featuring speakers from across the partner organisations.

The disinformation landscape is ever-evolving and TNI partners are exploring new engineering approaches to tackle the issue. This includes supporting initiatives such as Project Origin and C2PA to help to maintain confidence in news from trusted providers.

Who is involved?

Core partners in the TNI are: AP, AFP, BBC, CBC/Radio-Canada, European Broadcasting Union (EBU), Financial Times, Information Futures Lab, Google/YouTube, The Hindu, The Nation Media Group, Meta, Microsoft, Reuters, Reuters Institute for the Study of Journalism, Twitter, The Washington Post, Kompass – Indonesia, Dawn – Pakistan, Indian Express – India, NDTV – India, ABC – Australia, SBS – Australia, NHK – Japan.

Why do it?

There is a human cost to disinformation. Our media partners come across it daily in the stories they cover, whether it is a threat to health caused by medical falsehoods or disruption to democracy.

Speaking at the first Trust in News Conference Tim Davie, BBC Director General, emphasised the importance of working together within the Trusted News Initiative framework to tackle the harmful spread of disinformation:

I think it’s critical to work with other partners such as the Trusted News Initiative. The whole topic can be pretty daunting when you see the scale of change going on. This is a moment when we need a coalition of the willing and together with partners we can create scale and some standards and systems to fight disinformation.— Tim Davie, BBC Director General

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